Privacy Policy
PRIVACY POLICY: This Privacy Policy explains how The Velvet Square Cakery LLC collects, uses, shares, and protects personal information when you visit or interact with this website (https://www.thevelvetsquarecakery.com). We are committed to respecting your privacy and being transparent about how your information is handled.
When you browse our website, submit information through opt-in or pop-up forms, or interact with website features, certain personal data may be collected. This Privacy Policy is intended to help you understand what information we collect, why we collect it, how it is used, and the choices you have regarding your data.
This website is primarily used for content sharing, brand connection, and community engagement. We collect only the information that is reasonably necessary to operate the website, communicate with you, and improve our services. We must handle your information responsibly and in accordance with applicable privacy and data protection laws.
By using this website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described here. If you do not agree with this Privacy Policy, you should not use the website or submit any personal information through it.
Website Owner Details:
Company Name: The Velvet Square Cakery LLC
If you ever have questions about how your information is handled, you can contact us at tvscwebsite2026@gmail.com.
1. INFORMATION WE COLLECT
• Information You Provide Voluntarily: We collect personal information that you choose to provide to us through opt-in forms, pop-ups, or contact forms on the website, such as your name and email address. You must ensure that the information you submit is accurate and current.
• Information Collected Automatically: When you visit the website, certain information is collected automatically, including your IP address, browser type, device information, pages visited, and general usage and analytics data that helps us understand how the website is used.
• Cookies and Tracking Technologies: We use cookies and similar technologies to support website functionality, remember preferences, and enable marketing and advertising activities. These technologies may collect information about how you interact with the website. Additional details are provided in our Cookie Policy.
• Information From Hosting and Service Providers: Our hosting and service providers, including GoDaddy and Wix, may collect technical data through hosting logs, security monitoring, and system operations to ensure website performance, stability, and security.
• Information We Do Not Collect: We do not intentionally collect sensitive personal information such as payment details, government identification numbers, or health-related information through this website.
2. LEGAL BASIS FOR WHICH WE USE YOUR INFORMATION
• Consent: We use your personal information when you voluntarily provide it to us through opt-in forms, pop ups, or other submissions. By submitting your information, you consent to our collection and use of your data for the purposes described in this Privacy Policy, including receiving content and email communications. You may withdraw your consent at any time.
• Legitimate Business Purposes: We may use your information where it is necessary for legitimate business purposes, such as operating and improving the website, understanding user engagement through analytics, maintaining website security, and managing our brand and communications, provided these uses do not override your rights.
• Contractual Necessity (If Applicable): In limited cases, we may use your information where it is necessary to respond to your inquiries or fulfill a request you have made through the website. This may include communicating with you or providing information you have asked for.
• Legal and Regulatory Obligations: We may use or disclose your information where required to comply with applicable laws, regulations, legal processes, or lawful requests from authorities.
3. HOW WE USE YOUR INFORMATION
• Website Operation and Functionality: We use your information to operate, maintain, and improve the website, ensure it functions properly, and provide a smooth user experience.
• Content and Brand Communication: We use your name and email address to share content, updates, and information related to our brand when you choose to opt in or communicate with us.
• Analytics and Website Improvement: We use analytics and usage data to understand how visitors interact with the website, monitor performance, and improve content, design, and functionality.
• Customer and User Engagement: We use submitted information to respond to inquiries, messages, or requests you make through the website.
• Security and Fraud Prevention: We use technical and usage data to protect the website, detect suspicious activity, prevent misuse, and maintain security.
• Legal and Compliance Purposes: We may use your information where necessary to comply with legal obligations, enforce our policies, or protect our legal rights.
4. DATA RETENTION
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including website operation, marketing, communication, legal compliance, and legitimate business needs. Personal data may also be retained in accordance with the data retention practices of our hosting providers and service providers, such as GoDaddy and Wix, and as required by applicable laws or contractual obligations. When personal information is no longer needed, we take reasonable steps to delete or anonymize it.
5. INFORMATION SHARING
• Service Providers and Platforms: We may share your personal information with trusted third-party service providers who help us operate the website and manage our communications, including email marketing platforms, CRM systems, analytics tools, and hosting providers.
• Hosting and Infrastructure Providers: Your information may be stored or processed by our website hosting providers, including GoDaddy and Wix, as part of website hosting, maintenance, security, and performance services.
• Marketing and Communication Tools: We may share your information with third-party marketing and communication tools solely for the purpose of sending emails, managing subscriptions, and maintaining brand communications in accordance with this Privacy Policy.
• Legal and Regulatory Requirements: We may disclose personal information where required to comply with applicable laws, legal processes, court orders, or lawful requests from authorities.
• Business Protection: We may share information where necessary to protect our rights, property, or safety, or the rights, property, or safety of users or others.
• No Sale of Personal Information: We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.
6. DATA STORAGE AND SECURITY
• Data Storage Locations: Your personal information is stored and processed using third-party hosting and service providers. Our website is hosted through GoDaddy and Wix. GoDaddy stores data in data centers located in the United States. Wix uses a multi-cloud approach and may store data in data centers located in the United States, Ireland, Japan, and Israel.
• Security Measures: We must take reasonable and appropriate technical and organizational measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. These measures include the use of secure hosting environments, access controls, and security practices implemented by our service providers.
• Third-Party Security Practices: While we require our service providers to maintain appropriate security standards, the security of your information also depends on the safeguards implemented by third parties such as hosting platforms, analytics tools, and email service providers.
• Limitations of Online Security: No method of data transmission over the internet or electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
• Your Responsibility: You must take reasonable precautions when sharing personal information online and ensure that any information you submit through the website is done in a secure manner.
7. LINKS TO OTHER WEBSITES
This website may contain links to third-party websites or services for your convenience or reference. We do not control these external websites and are not responsible for their content, privacy practices, or security. Any personal information you provide to third-party websites is governed by their own privacy policies and terms. You must review those policies before interacting with or submitting information to any third-party website.
8. RIGHTS UNDER APPLICABLE DATA PRIVACY LAWS
Your data controller with respect to the personal information collected on the website is:
Company Name: The Velvet Square Cakery LLC
Contact Email: tvscwebsite2026@gmail.com
Depending upon the laws of your specific country, you may be eligible for some or all the following rights in respect of your personal information:
i. Right to obtain information: You may have a right to obtain information about how and on what basis your personal information is processed and to obtain a copy.
ii. Right to rectification: You may have the right to have any incomplete or inaccurate information we hold about you rectified and corrected.
iii. Right of Erasure: You may have the right to erase your personal information in limited circumstances where (a) you believe that it is no longer necessary for us to hold your personal information; (b) we are processing your personal information on the basis of legitimate interests and you object to such processing, and we cannot demonstrate an overriding legitimate ground for the processing; (c) where you have provided your personal information to us with your consent and you wish to withdraw your consent and there is no other ground under which we can process your personal information; and (d) where you believe the personal information we hold about you is being unlawfully processed by us.
iv. Right of restriction: You may have the right to restrict processing of your personal information where: (a) the accuracy of the personal information is contested; (b) the processing is unlawful but you object to the erasure of the personal information; (c) we no longer require the personal information for the purposes for which it was collected, but it is required for the establishment, exercise or defense of a legal claim or (d) you have objected to us processing your personal information based on our legitimate interests and we are considering your objection.
v. Right to object: You may have the right to object to decisions which are based solely on automated processing or profiling.
vi. Right to ask for a copy: Where you have provided your personal information to us with your consent, you may have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to share (port) this data to another data controller; or to obtain a copy of or access to safeguards under which your personal information is transferred outside of your jurisdiction.
vii. Right to withdraw your consent. You may have the right to withdraw your consent on using your personal data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our services.
viii. Request the transfer of your Personal Data. If you so have this right, we will provide to you, or to a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right may only apply to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
To make such requests, please contact us at tvscwebsite2026@gmail.com. Please note, we reserve the right to reject the request if you are not entitled to the right that you request to enforce.
9. RESPONDING TO LEGAL REQUESTS
We may access, preserve, use, or disclose your personal information if we believe it is reasonably necessary to comply with applicable laws, regulations, legal processes, court orders, subpoenas, or lawful requests from government or regulatory authorities. We may also disclose information where necessary to enforce our Terms of Use or Privacy Policy, protect our rights or property, prevent fraud or security issues, or protect the safety of users or others. Such disclosures will be limited to what is legally required or reasonably necessary in the circumstances.
10. CHILDREN PRIVACY
This website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If you believe that a child has provided personal information through this website, you must contact us immediately so we can take appropriate steps to remove such information from our records.
11. OPTING OUT
You have the right to opt out of receiving email communications from us at any time. You may do this by clicking the unsubscribe link included in our emails or by contacting us directly using the contact details provided on the website. Once you opt out, we will stop sending email communications entirely.
12. GOVERNING LAW AND DISPUTE RESOLUTION
This Privacy Policy shall be governed by and interpreted in accordance with the laws of the State of North Carolina, United States, without regard to its conflict of law principles. Any dispute, claim, or disagreement arising out of or relating to this Privacy Policy or the handling of personal information shall be subject to the exclusive jurisdiction of the state or federal courts located in North Carolina, and you agree to submit to the personal jurisdiction of those courts.
13. QUESTIONS ABOUT THIS PRIVACY POLICY
In the event you have any grievance regarding anything related to this Privacy Policy, or with any content or service of The Velvet Square Cakery, in that case you may freely write your concerns through your registered email to Grievance Officer/Designated Representative at below:
• Name: Shameika Peebles
• Email: tvscwebsite2026@gmail.com
14. UPDATES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, or the way we handle your personal information. When we make changes, we will revise the “Last updated” date at the bottom of the Policy and, if the changes are significant, we may notify you by email or through a notice on our website. We encourage you to review this Privacy Policy periodically so you stay informed about how we protect your information and your rights. Your continued use of the website after any changes to this Policy will constitute your acceptance of those changes.
15. WELCOMING OF SUGGESTIONS
We welcome your comments regarding this Privacy Policy. Please write to us at tvscwebsite2026@gmail.com
Last updated on January 24, 2026